To the naked eye, the video is nothing more than one of the UK’s biggest influencers promoting another beauty product.
But despite looking and sounding exactly like Molly Mae, a new viral TikTok video of the star has been exposed by the influencer for actually being Artificial Intelligence.
Molly Mae, 26, who has 8.5m followers on Instagram, issued a warning to her fans not to buy a perfume after a fake AI video went viral giving her endorsement.
The TikTok video, which has used technology to manipulate real footage of her, shows her claiming to like the Arabiyat Prestige Nyla perfume.
The original footage has been overlaid with a deepfake impersonation of Molly Mae’s voice.
The brand is understood to have cashed in on Molly Mae’s influence and selling power – encouraging young women to make the purchase.
Despite looking and sounding exactly like Molly Mae, a new viral TikTok video (pictured) of the star has been exposed by the influencer for actually being Artificial Intelligence
The original footage has been overlaid with a deepfake impersonation of her voice. The brand, is understood to have cashed in on Molly Mae’s influence and selling power
In her most recent YouTube vlog, Molly Mae said: ‘When I was in London these girls came up to me and told me they had bought my favourite perfume.
‘I asked them which one and she said ‘oh the Nyla one from TikTok’.
‘I was gobsmacked and didn’t have the heart to tell her that it’s AI.
‘There’s this clip going round on TikTok, which they do with loads of celebrities, where it’s me, saying ‘oh I love this perfume’ in my voice, but it’s AI.
‘How scary. And then people are actually buying it thinking I like but I have never even smelt it.’
In the TikTok video, which has been circulating online for some months, Molly Mae, can be seen admitting that some of her friends question why she shares her favourite scents.
The clip, taken from a genuine vlog of hers, is then dubbed over with AI as she reveals her ‘favourite one is the Arabiyat Prestige Nyla’.
Molly Mae described the scent, which costs £31.99, as being ‘unbelievable,’ and gushed ‘I cannot believe I didn’t find this sooner’.
In her most recent YouTube vlog, Molly Mae said: ‘When I was in London these girls came up to me and told me they had bought my favourite perfume’
The clip, taken from a genuine vlog of hers, is then dubbed over with AI as she reveals her ‘favourite one is the Arabiyat Prestige Nyla’. However, in the original clip, (pictured) which was part of a YouTube vlog she posted four years ago, she actually talks about the perfume Vanitas Profumum Roma which costs £275
In the video she said that it smelt like ‘heaven’ and praised the ‘packaging and the bottle’ saying it was ‘gorgeous’.
However, in the original clip, which was part of a YouTube vlog she posted four years ago, she actually talks about the perfume Vanitas Profumum Roma which costs £275.
The viral fake video then encourages users to purchase the perfume through a link which takes them to a check out page.
The same perfume brand has also pushed out a similar video of singer Rihanna, 37, saying the same perfume is her favourite.
Many social media users have hit back at the videos claiming they have bought it and never received the item in the post.
Whilst many others have recognised the faults in the video calling it out for the use of AI.
One commented: ‘I ordered this and they took money out of my bank they said it takes 6 days to get it it. It has been almost two weeks and I haven’t got it.’
Another said: ‘This video is AI, nobody buy it!’.
‘This should be illegal, AI is out of control,’ another person said.
Multiple celebrities in recent years have fallen victim to Artificial Intelligence.
Cardi B was targeted last year when someone made A.I. generated audio and photos of her husband, Offset, allegedly ‘cheating’ on her.
Whilst Taylor Swift was the victim of deepfake pornography so much so that the White House issued a statement.
Last year Ccelebrities including Piers Morgan, Nigella Lawson and Oprah Winfrey criticised the use of AI deepfake online adverts that gave the false impression they had endorsed a US influencer’s controversial self-help course.
The adverts promoted the so-called ‘Genie Script’, the centrepiece of a ‘manifestation’ course sold for $37 (£29) a time by Wesley ‘Billion Dollar’ Virgin.
One advert used footage of Lawson chatting about her recipes and work as a TV chef.
Another advert showed what looked like an excerpt from the Piers Morgan Uncensored TV show and employed similar techniques.
The real Piers Morgan told the BBC at the time the advert was ‘another example of a very worrying trend of public figures being misused by deepfake AI manipulators for financial gain’.
‘The real victims will be members of the public who unwittingly buy these products believing the celebrity endorsements are genuine,’ he said.
