Art Fund is running the initiative at more than 20 museums and galleries across the UK.
It follows research by the charity which found more than 50% of parents questioned were concerned about taking young children into these kind of spaces.
Alan Seabright, who brought his granddaughter along to the launch event at Manchester Art Gallery, described the idea as “fantastic”.
“The gloves are off – they can make as much noise as they like, and it gets them used to coming into an environment like this,” he said.
The initiative is aimed at making parents of children of all ages feel more comfortable visiting galleries, combatting the misconception that children being noisy and expressing themselves in museum spaces is frowned upon.
Families can purchase a National Art Pass to access free entry to more than 900 museums, galleries and historic houses across the UK, as well as enjoying 50% off major exhibitions, alongside discounts in museum shops and cafes.
