Apple’s highly anticipated event has arrived, showcasing the iPhone 16 lineup and various AI-related updates for iOS 18. Apple Intelligence takes center stage at the event, similar to its impact at WWDC earlier this year. However, despite the unveiling of new Apple Watches, AirPods, and Macs, the spotlight remains on Apple Intelligence. The event is broadcasted live from Cupertino’s headquarters under the name “Glowtime” starting at 10 a.m. PT, and you can watch the livestream here.
The impact of Monday’s announcements on the adoption of the new iPhone 16 lineup remains to be seen. Apple’s strategic focus on AI as a fundamental part of its sales pitch is evident. We will keep updating this post as the event progresses and more details emerge.
iPhone 16
The new iPhone 16 lineup has been purposefully designed for Apple Intelligence, according to Apple CEO Tim Cook. The revamped designs and new color options were revealed at the event. These new phones feature a camera control on the side for easy access to camera functions. The iPhone 16 is powered by the new A18 chip, making it up to 30% faster than the iPhone 15. Prices start at $799 for the 128GB model, and $899 for the 16 Plus with the same storage capacity.
Apple Intelligence
Apple Intelligence, first introduced at WWDC, focuses on improving existing apps and features through a private, large language model operating in the background. Apple showcased Intelligence’s ability to summarize emails and notifications, prioritize important notifications, enhance Siri’s capabilities, and offer localized language support. The beta version of Apple Intelligence will launch in the US this fall, expanding to other languages and markets in the coming year.
Visual search powered by Apple Intelligence combines reverse image search with text recognition for calendar event details and restaurant information extraction from photos. The potential of Intelligence to enhance user experiences across Apple’s product lines, particularly Siri’s functionality, remains a key aspect of Apple’s future strategies.
Camera controls on the iPhone 16
