Reimagining Scale: The Time is Now

Scale and scaling have long been seen as the ultimate goal for startups and corporations. Many believe that if a business doesn’t scale, it is considered a failure. The mentality is that bigger is better, and not reaching a certain scale equates to failure. For instance, there is an entrepreneur who created a popular social network that didn’t reach the scale of major social networks, leading him to view his business as a failure despite generating significant revenue and uniting communities with a shared interest. Similarly, we have highlighted the experimentation process that drove Rent the Runway’s success, but some people criticize it for its limited scalability due to renting physical assets.