Real estate agents should prioritize know, like, and trust. Kamini Lane from Coldwell Banker provides valuable insights on building trust with clients and colleagues.
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Real estate agents are fundamentally built on trust. However, the perception of agents and the trust they once held has changed. Trust in the industry is low, and issues such as inexperienced agents and AI innovations have contributed to this decline.
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To rebuild trust, agents need to invest in themselves and their clients, establishing credibility and confidence in their relationships.
Here are 3 ways agents can make deposits into their own ‘trust fund’:
1. Know your assets and articulate your value
Agents must be clear about their value proposition and educate themselves to better serve their clients. Open communication about the transaction process and the value agents provide is essential.
2. Invest, and let it work for you
Face-to-face communication remains crucial, but agents should also utilize technology to enhance their effectiveness. Taking advantage of tools offered by brokerages can streamline processes and benefit clients.
3. Capitalize on what you’ve saved and earned
Understanding clients’ motivations and needs is key to building lasting relationships. By investing in clients and understanding their future goals, agents can build trust and secure future transactions.
A renaissance means high rate of return
Real estate professionals have the opportunity to bring a renaissance to the industry by focusing on trust and building strong, valuable relationships with clients. By investing in themselves and their clients, agents can elevate their role as trusted advisors in a complex market.
Kamini Lane is the president and CEO of Coldwell Banker Realty. She lives in Los Angeles. Connect with her on LinkedIn.
