will.i.am believes that true artists shouldn’t be concerned about artificial intelligence.
He stated to Fox News Digital, “The only thing to be worried about is if you’re making music to chase an algorithm. If you’re making music to trend on TikTok. And to do that, you have to really unlock the codes to that matrix. If that’s your whole hustle, then AI is going to do a better job than that.”
The Black Eyed Peas singer expressed his concern that individuals not directly involved in the creative process in the music industry are the ones at risk of losing their jobs to AI.
WHAT IS ARTIFICIAL INTELLIGENCE (AI)?
will.i.am said people trying to “chase an algorithm” in the music industry will lose out to artificial intelligence. (Paras Griffin/Getty Images)
“The people that are at risk of AI in the music industry are managers, label execs, finance auditors, attorneys. If you look at the money that’s being put into make these systems more advanced, Microsoft is giving you a copilot [the company’s AI assistant]. And there’s nothing slowing down how awesome that’s going to be in 2025 version eight. And that’s going to be used for all types of industries,” he explained.
“There’s not an army or fleet of AI music doing everything to the level of copilots or sales force agents. So musicians and hyper-creatives are okay. We’re going to use AI and reinvent and create a whole new industry because of it.”
He further stated, “Right now, AI does a good job of everything that we’ve created and can mimic it. But AI is not making things that don’t exist exist. We do that. We created AI. So AI is a mirror. It shows you exactly what’s in front of it.”
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