Creating a Plan for Future Trade Conflicts

As companies prepare for upcoming trade battles in the coming years, it is crucial for company leaders, particularly CEOs and boards, to understand that uncertainty and volatility are no longer short-term occurrences; they have become inherent features of the global trade system. To succeed in this ever-changing environment, leaders must be both opportunistic and strategic. They need to be quick to spot threats and take advantage of opportunities, while also being wise about industry trends and competitive dynamics in the long run. Failing to do so will result in being left behind. Therefore, leadership teams must develop a comprehensive five-part strategy, consisting of three immediate actions and two long-term initiatives.