In this market, many buyers are opting for the most affordable homes with minimal flaws, as noted by broker Jonathan Pressman. Use this guide to steer clear of deal-breakers and close transactions successfully.
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With interest rates leading to the lock-in effect, soaring home prices, and limited inventory, some buyers have been on a prolonged search for their ideal home. For many homebuyers, the key factor is finding a property with minimal flaws.
If any of the following deal-breakers are present in a listing you’re presenting to buyers, it could result in a strong negative reaction. Conversely, if you’re looking to align your sellers on the necessary steps to sell their home, ensure they avoid these off-putting flaws that could deter potential buyers.
As we dive into 2025, here are some top turnoffs that give buyers a negative impression.
Bad odors
Unpleasant odors can quickly repel buyers. Smells like smoke, garbage, pet odors, mold, and mildew can sabotage your chances of selling a home and halt a showing prematurely. While baking chocolate chip cookies isn’t mandatory for an open house, the property should be free of any offensive odors.
Messes and clutter
Like bad odors, a cluttered home can deter potential buyers and lower the selling price. A messy space might hide some of the home’s best features and give the impression of a poorly maintained property. Luckily, unlike major renovations, a clean, clutter-free home is something most sellers can achieve quickly and affordably.
Lack of curb appeal
First impressions matter, even in real estate. The view from the street sets the tone of a showing before a buyer even enters the home. Good curb appeal can create a positive first impression that might help buyers overlook some flaws. On the flip side, poor curb appeal can create a negative initial reaction and dampen a buyer’s interest in a property.
Impractical or wasted spaces
Since the shift to spending more time at home due to the COVID-19 pandemic, maximizing every space in a home has become crucial. With the rising cost of living in the U.S., the median home size in the U.S. is shrinking, making every square foot valuable. Impractical or wasted spaces, awkward areas, narrow rooms, and nooks can detract from useful living space, prompting some buyers to look elsewhere for better functionality.
Lack of natural light
A home with minimal natural light might raise concerns for many buyers for valid reasons. Natural light is essential for our well-being and can impact mood and happiness. Research indicates that natural light can improve mood and boost happiness, while its absence can lead to lethargy.
Crazy colors
Freshly painted homes are usually a plus, unless vibrant colors are chosen. While a splash of color is fine, opting for neutral paints can reduce distractions and broaden the home’s appeal to potential buyers. Bold paint choices can quickly go out of style, evoke specific emotions, or make a room seem small.
Personal effects
Personal items have always been discouraged as they can hinder a buyer’s ability to envision themselves in the home. Additionally, they pose a safety risk for the sellers.
Prior to listing a property, ensure family photos, religious items, valuables, medications, and personal hygiene products are out of sight. This not only preserves the seller’s privacy but also makes it easier for potential buyers to see themselves living in the home.
Defects and damage
While sellers have had the upper hand, the market is gradually shifting in favor of buyers. In 2021 and 2022, the red-hot seller’s market had buyers lining up with all-cash offers and no contingencies, but in 2025, buyers may be deterred by defects and damages.
Outdated design and decor
Following design and decor trends may seem appealing initially, but unique styles often do not age well. Popcorn ceilings and pastel bathrooms were popular in the 1950s, but today, most buyers find them unattractive and prefer classic designs like minimalist and mid-century modern.
Jonathan Pressman is a Realtor who shares insights on various financial topics. Connect with him on LinkedIn and Instagram.
