Rapids hire Haley Durmer as Chief Business Officer

The Colorado Rapids have a budding business star entering the front office.

The Rapids announced the appointment of Haley Durmer as the club’s Chief Business Officer, succeeding former longtime CBO Wayne Brant, who departed Colorado last December after 17 years.

Durmer brings years of experience in senior positions with MLB teams, including with the New York Yankees as their Senior Analyst of Business Strategy. Most recently, she was Senior Director of Revenue Optimization for the Seattle Mariners. She’ll oversee all non-sporting operations, including “commercial strategy and execution,” according to a club release. After moving to Denver from Seattle, she’ll begin working on July 7.

Durmer has multiple honors as a young businesswoman, including making Front Office Sports’ “Rising 25” list in 2019, and last year being honored as an ‘Emerging Executive’ by Sports Business Journal.

“Haley is one of the most impressive rising talents in sports business today, and we’re excited to welcome her to the Rapids,” team president Pádraig Smith said in a release. “She brings a proven track record of success with some of the most respected organizations in the industry, and her strategic mindset, commercial acumen and data-driven approach will be invaluable as we reshape our commercial operations. Haley’s leadership will help us connect more deeply with our fans, identify opportunities within our market and elevate every aspect of the Rapids experience. We’re confident she’ll make an immediate and lasting impact across the club.”

During her time at the Yankees, she helped create the Yankees U program aimed at internal education and professional development for team staff.

With the Mariners, she served on the All-Star leadership committee when Seattle hosted the event in 2023.