Craig Shelburne
As the Grand Ole Opry celebrates its centennial, a new hardcover book offers fans and industry insiders a deeper understanding of the institution that helped shape country music itself. 100 Years of Grand Ole Opry, released by Abrams Books this spring, is a visually rich, narrative-driven look at the venue’s remarkable history, crafted through archival materials, exclusive interviews and untold stories spanning generations.
Spearheaded by longtime music journalist Craig Shelburne, the book captures the Opry’s evolution from a live radio experiment in 1925 to a modern-day cultural touchstone. “The Opry itself is the main character,” Shelburne tells MusicRow. “Like a movie, we found the plot twists and built the story around them.”
Shelburne—whose writing credits include CMT.com, The Bluegrass Situation and MusicRow—first approached the Opry team about the project in 2017, knowing the 100-year milestone was on the horizon. After several years of conversations, the concept took shape and was officially greenlit in 2023. From there, he worked closely with Opry historian Brenda Colladay and a full team to bring the idea to life.
The book’s structure follows key eras across the century, organized loosely by decade. Shelburne and his team leaned into the idea that each ten-year span brought pivotal changes, whether in membership, sound, technology or audience engagement.
“We started with 1925 to 1940 and closed with 2019 to 2025, because so much has happened in just the last six years,” he explains. “We wanted to give space to the newer members and moments that are shaping the next chapter.”
Throughout the process, the project remained deeply collaborative. The Opry opened its archives, giving access to rare photos, artifacts and memorabilia. Their talent division helped connect Shelburne with dozens of current and former members. The result is a layered portrait of the Opry’s legacy told through multiple voices, perspectives and memories.
“I didn’t want it to be a quick, ‘I love the Opry’ kind of thing,” Shelburne says. “I wanted to ask, ‘How did you get here? Why does this place matter to you?’ A lot of people got emotional. They were thinking about the history, but also realizing they’re part of it now.”
From those conversations came vivid stories—some moving, others just plain fun. Reba McEntire’s memories of attending as a child, and Marty Stuart’s tale of arriving at the Ryman by bus as a kid from Mississippi, wide-eyed and alone, ready to join Lester Flatt’s band on the Opry stage.
Shelburne also highlights moments of resilience, like the 2010 Nashville flood. “At one point, they took the podium from the flooded Opry House and brought it to War Memorial Auditorium, where the Opry had performed in the ’40s,” he says. “That night was historic. They hadn’t been back there in decades.”
What’s remained consistent across the years, he notes, is the focus on quality and community. “You really have to be good to play the Opry,” Shelburne says. “They don’t hand that out. And they’ve kept it going nearly every Saturday night for 100 years. That kind of consistency is rare.”
Still, the book doesn’t ignore how the Opry has changed. One shift Shelburne sees as promising is the renewed investment in younger artists and broader genres. Where the mid-century cast was tight-knit and member-heavy, today’s Opry features more balance between members and guests, bringing in Americana acts, comedians, Christian artists and newcomers making their debut.
“They make a big deal out of those debuts now,” he says. “Younger artists get really excited, and they bring their fans into it, too. That’s the ticket to the future.”
The Opry’s livestreams during the pandemic introduced the show to new, international audiences for the first time. And yet, for those who grew up with it—like Shelburne, who watched weekly broadcasts on TNN with his grandparents—it remains deeply personal.
“I didn’t realize at the time that the Opry was my first real resource for understanding country music history,” he says. “You’re discovering a new generation while learning the roots. And now with this book, someone can pick it up and see how we got here.”
100 Years of Grand Ole Opry is as much a collector’s item as it is a storytelling vessel. Richly illustrated and carefully written, it preserves the past while offering a window into what’s next. For readers steeped in the business or simply fans of the format, it’s an invitation to walk through a century’s worth of moments, on stage and behind the curtain.
For Shelburne, the experience has also been full circle. “Once I started working on the book, I was out there all the time—doing interviews, research, you name it. Seeing it that often made me realize what a massive operation it is,” he says. “They really go the extra mile. Nothing is done halfway. It’s a special place.”
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
