Allstate, the corporate sponsor of the Sugar Bowl, seemingly removed a video message from CEO Tom Wilson from its social media after facing severe criticism for his comments following the terrorist attack on Bourbon Street.
During the College Football Playoff quarterfinal game between Georgia and Notre Dame, Wilson’s message, which urged Americans to overcome divisiveness and embrace people’s differences, was played for fans before kickoff.
Tom Wilson, chairman and chief executive officer of Allstate Corp., listens during the CEO Initiative event in New York City on Monday, Sept. 25, 2017.
(Misha Friedman/Bloomberg)
“Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We also need to be stronger together by overcoming an addiction to divisiveness and negativity,” Wilson said in the video.
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“Join Allstate working in local communities all across America to amplify the positive, increase trust and accept people’s imperfections and differences. Together we win.”
The video faced significant backlash online, with many Allstate customers threatening to boycott the company over its “tone-deaf” messaging.
A general view of the field before the game between Notre Dame Fighting Irish and Georgia Bulldogs at the Caesars Superdome.
(Stephen Lew-Imagn Images)
The video went viral on social media and was even shared by Allstate’s own social media team. However, the post has been reportedly deleted since then.
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Following the tragic terrorist attack that claimed the lives of at least 15 innocent individuals and injured dozens more, Allstate provided a statement to Fox News Digital condemning all forms of violence.
Police investigate a crime scene on Bourbon Street in New Orleans on Wednesday, Jan. 1, 2025. A driver plowed into crowds of New Year’s revelers and began firing a weapon in the early hours of the morning.
(Kat Ramirez for Fox News Digital)
“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all forms. We stand with the families of the victims, their loved ones and the community of New Orleans. The reference to overcoming divisiveness and negativity reflects a broader commitment to fostering trust and positivity in communities across the nation,” the statement read.
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