Elon Musk, renowned for leading companies like Tesla, SpaceX, Neuralink, and X.AI, as well as acquiring and rebranding Twitter as X, is often associated with innovation and futuristic ideas. However, his high profile also makes him a target for scammers.
In the past, scammers have exploited Musk’s name in cryptocurrency schemes. Now, a new scam is circulating. This time, scammers are pushing fake “energy-saving” devices, falsely connecting Musk to these products to gain credibility. Deceptively marketed as groundbreaking solutions, these devices fail to deliver as promised, deceiving people into spending money on a scam.
We recently received an email from Rick in Wilkesboro, North Carolina:
“I’ve been receiving emails offering an energy-saving device supposedly developed by Elon Musk. It claims the device can cut energy bills by 50%. I never reached out to anyone associated with Elon Musk, nor have I searched for such a device online. Are these emails legitimate or just another ploy by scammers hoping I click on their links?”
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Rick, those emails sound like likely scams. There have been numerous reports of scammers using Elon Musk’s name to promote fraudulent energy-saving devices. These scams often promise significant reductions in energy bills, but there is no evidence of Musk or his companies being involved in such products.
Let’s explore how this scam operates and provide tips to protect yourself.
Illustration of a scammer at work (Kurt “CyberGuy” Knutsson)
How does Elon Musk’s energy-saving scam operate?
The Elon Musk energy-saving scam works by using flashy online ads, unsolicited emails, and other deceitful tactics to lure victims. Scammers promote so-called “revolutionary” devices through social media, pop-ups, emails, and even search engine ads, claiming Musk’s endorsement.
These ads often feature fake customer reviews, exaggerated claims of slashing electricity bills by 50% or more, and time-limited discounts to create urgency. Devices advertised in these scams include Power Pro Save, Heunwa Power Save, Stop Watt, Miracle Watt, True Watt, Real Watt, Watt Rescue, Esaver Watt, Pro Power Save, Voltmod, and more.
Clicking on these ads directs you to sales websites designed to appear legitimate. These sites employ fake logos, altered before-and-after photos, and bogus celebrity endorsements to establish trust. They use pseudo-scientific terminology like “stabilizing electrical currents” or “rebalancing loads” to sound convincing. Additionally, they utilize tactics such as showing inflated “regular” prices crossed out to make the current offer seem like a massive bargain.
However, upon closer inspection, the warning signs become evident. These sites lack essential details such as a company address, contact number, or business registration information. Instead, they push you to place an order through an online form, demanding full payment upfront via credit card or PayPal.
After payment, customers may receive a cheap, non-functional plastic device, or sometimes nothing at all. These devices do not reduce electricity usage and might even waste more power. By the time the deception is uncovered, the scammers have already pocketed your money.
Elon Musk scam email ads (Kurt “CyberGuy” Knutsson)
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The truth about energy-saving devices
Over the years, many power-saving scams have pledged to reduce or eliminate your electricity bill by simply plugging in their devices. The reality is that there is no plug-in device that can genuinely lower your electricity usage or decrease your household bill.
These products often claim to “stabilize voltage” or “reduce power waste.” While voltage stabilization may be beneficial in industrial settings, it has minimal impact on typical home appliances. Most household appliances are already designed to operate efficiently without the issues these devices purport to address.
If you are genuinely interested in saving on electricity, focus on practical solutions like upgrading to energy-efficient appliances, utilizing smart home devices, or adjusting your energy usage schedule.
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A person checking email on a phone (Kurt “CyberGuy” Knutsson)
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Red flags to watch out for
Too good to be true: Claims of reducing energy bills by 50% or more are often exaggerated and unrealistic.
Unsolicited emails: Receiving emails out of the blue, especially when you haven’t shown interest in such products, is a common tactic used by scammers.
Use of celebrity names: Scammers frequently use well-known names like Elon Musk to lend credibility to their schemes.
Suspicious links: Be cautious of clicking on links in unsolicited emails. They can lead to phishing sites designed to steal your personal information. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android, and iOS devices.
10 ways to stay safe from such scams
1. Verify the email: Phishing emails are a common tool scammers use to trick people into buying fake products or giving away personal information. Always check the sender’s email address and look for signs of a fake message.
2. Verify claims: Research products from reputable sources before taking any action.
3. Do not click links: Avoid clicking on links or downloading attachments from suspicious emails.
4. Have strong antivirus software actively running on your devices: Ensure you have reliable antivirus software installed on your devices.
5. Examine the website carefully: Scammers often create websites that look professional but lack essential information.
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6. Don’t fall for “too good to be true” deals: Be wary of deals that seem too good to be true.
7. Watch out for unusual payment methods: Stick to reputable payment methods.
8. Mark spam email as junk or spam: Use email provider features to filter out spam.
9. Do not share your email address publicly or with unknown sources: Keep your email address private.
10. Use a personal data removal service: Reduce your digital footprint to prevent identity theft.
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