HomeBUSINESSBarbie's about to get a brain — and it's powered by OpenAI

Barbie’s about to get a brain — and it’s powered by OpenAI

By DeskReporter

June 13, 2025

7

Barbie’s going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Barbie’s going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

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