There was no shortage of opinions following Zillow’s (and later, Redfin’s) ban on private listings marketed publicly.
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Each week on The Download, Inman’s Christy Murdock takes a deeper look at the top-read stories of the week to give you what you’ll need to meet Monday head-on. This week: There was no shortage of opinions following Zillow’s (and later, Redfin’s) ban on private listings marketed publicly.
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Battle lines are being drawn, and industry leaders are taking sides for and against private listings, the National Association of Realtors’ Clear Cooperation Policy and its latest adjustment, Delayed Marketing Exempt Listings.
Last week, the portal side pushed back with Zillow’s new policy that states publicly marketed private listings will be banned from the portal for the life of the listing.
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Subsequently, Redfin CEO Glenn Kelman followed Zillow’s announcement with Redfin’s own block on listings that don’t start out on a multiple listing service.
Kelman also called on MLSs to create a “coming-soon” designation to conceal Days on Market and price history from consumers.
“Because we believe that all buyers should be able to see all listings, Redfin.com will not publish any listings that have been publicly marketed before being shared with all real estate websites via the MLS,” Kelman said in a statement.
The portals’ actions in response to a rising tide of private listing networks held behind brokerage firewalls led to a flood of op-eds and analysis from agents, brokers, consumer watchdogs and industry-watchers. In the aftermath, Inman continues to reach out for added clarity, context and perspective, including among our readers.
Delayed Marketing Exempt Listings vs. portals: Who’s
Real estate brokers need flexible business options to meet people where they are and help them make the decisions that work for their unique circumstances, Cara Ameer writes.
EXTRA: Checkmate or alienate? Reactions mixed as firms align with Zillow
Bright MLS CEO: Time for fence-sitting is over. It’s time to decide
If you’re arguing for secrecy in a marketplace that is built on trust and efficiency, Bright MLS CEO Brian Donnellan writes, then maybe it’s not the model that’s outdated — maybe it’s the mindset.
EXTRA: Watchdog calls on DOJ to investigate private listing networks
Realtors are fighting for fairness, access and accountability
MLSs and greater transparency are not the problem, Vanguard Properties’ Nina Dosanjh writes. They are part of a proven infrastructure that evolves as the market changes.
CoStar’s Florance: New Zillow rule ‘hijacks your leads for
CoStar founder and CEO Andy Florance takes Zillow to task for its new listings policy, calling it anti-consumer and anti-agent.
EXTRA: Give us your hot take on the new Zillow, Redfin listing rules: Pulse
