Brickell Travel, a subsidiary of Talma Travel Solutions, has acquired a majority stake in Solutions Travel in a move that strengthens its high-end travel tech capabilities while reinforcing a commitment to quality over quantity in the luxury space.
Fueled by Spotnana, Solutions Travel’s global booking and management interface will now be integrated into Brickell’s advisor ecosystem, giving independent contractors and in-house agents access to a more centralized, real-time platform for air, hotel, and DMC bookings.
“Over the past five [or] six years, we’ve been working a lot on technology, products and things that can facilitate the booking process, the administrative process, and all these things,” Mitch Rodriguez, CEO and co-founder of Brickell Travel said in an interview with Luxury Travel Advisor. “How do I get you to go from the 10 to 15 steps that you currently do, to two steps in an easy, seamless way?”
Rodriguez said the acquisition enables Brickell to offer a more modern interface while retaining a human touch that remains essential to luxury travel.
“The idea for us is to have a supporting system around you,” he said.
For Brickell, the tech upgrade is just one part of a broader plan to scale with purpose.
“I think everything is so scattered… when it comes to chasing commissions and facilitating agent statements and reporting,” Rodriguez noted. “It’s going to facilitate everything, whether you’re in the luxury travel space or in any other area.”
But Brickell isn’t pursuing growth at any cost, Rodriguez emphasized.
“We’re not a fit for everybody, just like everybody’s not a fit for us,” he said.
As for advisors already aligned with Brickell, Rodriguez pointed to improved supplier access, stronger commissions, and a sharper negotiating edge.
“With such acquisitions are going to come more negotiations with vendors for suppliers,” he said. “Our commissions are only going to get stronger and better.”
Looking ahead, Brickell and Talma have their eyes set on major growth: By the end of 2025, Rodriguez said he expects to be “a little bit north” of $500 million in sales before moving closer to $1 billion by next year.
For those wondering how much tech innovation will fuel that growth: AI will play a supporting, but not replacing, role.
“I don’t think that human [touch] is going to be changed by AI,” Rodriguez said. “It’s seen as a support to enhance our employees… just like it’s going to be seen to enhance our IC program, luxury program and everything.”
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