back to top
Monday, December 9, 2024
spot_img
HomeReal EstateCMO Wendy Forsythe: EXp Is Recruiting Teams and Top-Tier Agents

CMO Wendy Forsythe: EXp Is Recruiting Teams and Top-Tier Agents

Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The Next Chapter is about to begin. Be part of it. Join us and thousands of real estate leaders Jan. 22-24, 2025.

This is the third installment of Inman’s Talking Talent series on recruiting. For Part One, with Compass’ Rory Golod, click here. For Part Two, click here.

No company is better-known for recruiting, arguably, than eXp Realty.

Since its founding a decade and a half ago, the company has gone from nothing to one of the largest players in the industry. Thanks to generous incentives designed to turn agents into recruiters, its headcount ballooned and led to predictions that it would eventually have hundreds of thousands in its ranks.

TAKE THE INMAN INTEL INDEX SURVEY FOR NOVEMBER

Growth has since slowed, but the company nevertheless had 85,249 agents as of its last earnings report — a massive number by any measure.

Wendy Forsythe

Inman recently caught up with Wendy Forsythe, eXp’s chief marketing officer, to talk about how the company is thinking about recruiting and talent at this particular moment. The conversation is part of Inman’s ongoing Talking Talent series, and the high level takeaway is that eXp has something very specific it wants: Teams and top-producers. Forsythe also explained why the company wants to get rid of non-producers, and expressed some optimism about next year.

What follows is a version of that conversation that has been edited for length and clarity.

Inman: Talk to me about what’s going on with recruiting

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -
Google search engine

Most Popular

Recent Comments