HomeMORELIFESTYLEConfronting Counterfeits: How Brands in India Are Battling Luxury and Lifestyle Fakes

Confronting Counterfeits: How Brands in India Are Battling Luxury and Lifestyle Fakes

July 4, 2025

India is awash with luxury and lifestyle fakes. Now, brands are fighting back.

₹2-lakh Hermès sandal is listed for ₹599 on one platform while replicas of Tory Burch handbags appear on another. Weak law enforcement not only damages brands but also hurts India’s global credibility.”/>

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