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HomeMORELIFESTYLEConfronting Counterfeits: How Brands in India Are Battling Luxury and Lifestyle Fakes

Confronting Counterfeits: How Brands in India Are Battling Luxury and Lifestyle Fakes








India is awash with luxury and lifestyle fakes. Now, brands are fighting back.

₹2-lakh Hermès sandal is listed for 599 on one platform while replicas of Tory Burch handbags appear on another. Weak law enforcement not only damages brands but also hurts India’s global credibility.”/>





























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