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Creating Value Systematically using Gen AI

The distinction between incremental and transformative gen AI does not lie in technical sophistication or strategic vision, but in a shared understanding of what drives performance for your organization. This article outlines a simple strategic tool that organizations can utilize as a framework to evaluate gen AI maturity and develop the necessary capabilities to generate and capture value from AI.

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been striving to unlock value with generative AI (gen AI). While the technology’s capabilities are rapidly expanding, most enterprises’ ability to realize this value has seen little to no improvement.

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