Experts anticipate that 70 percent of Americans will eventually develop a recognized disability. It is crucial for our future to prioritize Diversity, Equity, and Inclusion (DEI), as highlighted by Rachael Hite. Smart agents will invest in expanding their knowledge in this area.
Tool Kit is a recurring column on Inman that compiles resources for agents looking to delve deeper into specific subjects or for team leaders and brokers seeking educational content on relevant topics for training purposes.
The Fair Housing Act was established to safeguard individuals from discrimination based on race, color, national origin, religion, sex, familial status, or disability when purchasing a home.
Diversity, Equity, and Inclusion (DEI) initiatives are frameworks within organizations that aim to promote inclusivity for all individuals. At present, the Trump administration is attempting to roll back DEI efforts, raising concerns about the future of Fair Housing protection.
Fair Housing and DEI initiatives underscore the belief that the real estate market is open to all individuals, and agents and Realtors bear a moral and ethical responsibility to represent and serve their clients with trust and integrity to the best of their abilities. Recognizing DEI as a strategy that broadens business services to cater to all potential clients is key.
Inman’s contributors, staff, editors, and ambassadors have curated a wealth of resources to help agents serve their clients effectively. The platform will continue to provide cutting-edge strategies, education, and well-researched, expert-backed information to enhance businesses in any market.
Understanding the Continued Relevance of Fair Housing Laws
There is some confusion surrounding DEI and the current landscape of permissible actions. Fair Housing laws remain steadfast. Executive orders regarding government recognition do not override individual needs and the duty to adhere to the law while serving customers fairly and ethically.
While the current administration may not acknowledge certain groups and is reducing funding for crucial programs supporting DEI initiatives, it does not grant Realtors or agents the freedom to discriminate against protected classes. Upholding Fair Housing Act laws and the Realtor Code of Ethics not only ensures compliance but also establishes agents as ethical professionals who prioritize serving all clients justly.
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Engaging with Clients with Disabilities
Clients with disabilities comprise a significant portion of the prospect base, making it imperative for proficient agents to ensure that all clients receive adequate service. Traditional business practices that focus solely on metrics, leads, and commissions often inadvertently exclude individuals who do not fit the conventional lead or prospect profile agents typically seek.
With a significant portion of the population expected to experience a recognized disability in their lifetime, investing in DEI and supporting all clients is crucial. Educating oneself on the challenges faced by clients with disabilities can help agents provide inclusive and empathetic service, setting a positive example for the industry at large.
Last year, Inman’s series shed light on the housing market challenges encountered by clients with disabilities, in their communities, and in employment. Many agents lack awareness of these issues and may harbor unconscious biases due to misinformation.
Tools:
Addressing Housing and Infrastructure Challenges
Seniors and individuals with disabilities heavily rely on accessible architecture, infrastructure, and transportation services for survival and quality of life. The lack of accessibility limits their independence and restricts their mobility unnecessarily. The Americans with Disabilities Act and DEI initiatives play crucial roles in constructing accessible structures and pathways for all, benefiting the broader population as many people will face mobility issues at some point.
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Implementing Business and Marketing Strategies
Effective marketing to all clients requires strategy and empathy. It goes beyond lead generation to foster lasting relationships with clients. Investing in education, prospecting, and digital tools can help agents connect with their audience, meet them where they are, and create inclusive experiences. Additionally, providing a physical office that is accessible can greatly enhance client interactions.
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Recognizing and addressing the diverse struggles of consumers beyond personal perspectives is pivotal in building trust and improving relationships in the housing industry.
Rachael Hite is a seasoned housing counselor and thought leader in the real estate industry, renowned for her expertise in business news journalism, retirement housing, and affordable housing initiatives. Connect with Rachael on Instagram and Linkedin.
