President-elect Donald Trump’s White House return is just three days away, yet a California-based company specializing in providing on-demand crowds for protests is seeing a surprising dropoff in enthusiasm among Democrats compared to years before.
Adam Swart, CEO of California-based publicity firm Crowds on Demand, said it’s a stark contrast from previous election cycles.
“We have had less inquiries than in 2017 when Trump was first elected for his first term, and I attribute that to a real lack of passion right now on the part of many Democratic Party donors and operatives,” he told Fox News Digital.
“A lot of them are dejected, and they are understanding that the tactics that they have tried have been ultimately unsuccessful, and they are attempting to recalibrate their approach as we enter the second Trump era.”
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Anti-Trump protesters gather as people line up to see former President Donald Trump speak at Madison Square Garden during a campaign rally on October 27, 2024, in New York City. (Spencer Platt/Getty Images)
By nature of the business, the losing – or opposing – party tends to enlist Crowds on Demand’s help, meaning Democrats would typically be flocking to the company following President-elect Donald Trump’s decisive victory and as his inauguration nears.
But residual malaise from Democrats’ November loss and a desire to chart a path forward with a message that resonates may be partially to blame.
Swart largely credits the shift to “outrage tactics” that have, in his words, largely “failed” the Democratic Party.
“It’s something that I’ve been telling my Democratic Party friends for a long time, that the so-called Trump Derangement Syndrome, whereby you oppose with ferocity and outrage every single thing that he does, you get mad at everything single thing he says has ultimately been unsuccessful, as evidenced by the landslide victory that Trump has achieved,” he said.
“He didn’t win the landslide because people were not aware of who he is. People were aware of who he is.”
He cited Rep. Maxine Waters, D-Calif., who, in June 2018, called on members of the public to openly confront and harass members of the Trump administration.
“They’re not going to be able to go to a restaurant, they’re not going to be able to stop at a gas station, they’re not going to be able to shop at a department store,” Waters said at the time. “The people are going to turn on them, they’re going to protest, they
