When an electric vehicle quietly passes by, it’s clear that EVs don’t produce much noise. This is because they lack gas-powered engines and transmissions that create traditional car sounds. However, there is a whole industry dedicated to ensuring that EVs emit some kind of sound, mainly for safety purposes. Studies have shown that EVs and hybrids are more likely to hit pedestrians compared to gas cars, prompting the U.S. and other countries to mandate the inclusion of an acoustic vehicle alerting system (AVAS) in all EVs.
While some carmakers have taken this as an opportunity to be creative with the sounds their electric vehicles make, it’s essential to strike a balance between creating unique sounds and prioritizing functional needs. As EVs become more prevalent, it’s crucial to focus on the health and ecological impact of AVAS sounds, considering factors like noise pollution and wildlife disruption.
What the future sounds like matters
It’s important to approach AVAS sounds thoughtfully, considering not only branding opportunities but also the broader impact on society. Noise pollution caused by transportation sounds can lead to various health issues, highlighting the need for more environmentally conscious choices in vehicle sounds.
Despite resistance to regulations and the emotional ties to the sounds cars make, there is room for innovation and differentiation in AVAS sounds. By embracing the creative challenge and prioritizing functionality within the environmental soundscape, carmakers can create distinctive yet harmonious sounds that enhance safety and appeal to consumers.
Setting a sonic standard for the auto industry
Designers and automakers must work together to establish a better sonic standard that considers both brand identity and societal impact. By arriving at shared design principles, the industry can address issues like noise pollution and pedestrian safety without sacrificing creativity and brand distinction.
Ultimately, sound design in EVs should focus on creating a holistic and appealing experience for drivers and pedestrians alike. By reimagining the entire sound experience of an EV, designers can elevate the role of sound in enhancing the overall driving and pedestrian experience.
It’s time for automakers to adopt a more “ordinary” approach to EV sounds, prioritizing health, safety, and environmental impact. As EVs become the norm, rethinking how sound is integrated into these vehicles is crucial for a more sustainable and harmonious future.
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