Wild Planet’s Go Wild campaign is a multifaceted initiative aimed at inspiring consumers to embrace a more nature-connected lifestyle through sustainable food choices and outdoor experiences. The campaign positions the sustainable seafood brand as more than just a purveyor of canned fish, but as a proponent of holistic well-being that insists on environmental stewardship with personal vitality.
Central to the Go Wild effort is a contest offering an immersive ‘Rewild Experience’ in Washington’s San Juan Islands, complete with yacht excursions, kayaking, and chef-prepared wild-caught meals.
The campaign leverages scientific research about nature’s benefits on mental health, citing studies showing how outdoor exposure reduces cortisol and improves cognitive function, while addressing modern anxieties that see 43% of U.S. adults reporting increased stress levels.
Image Credit: Wild Planet
