Executives Share How AI Transformed Business in 2024: 6 Key Ways

Companies have long struggled to incorporate data into their decision-making processes, with mixed results. Last year, only 37% of companies reported success in improving data quality. However, the emergence of Generative AI has sparked increased interest and investment in data quality and broader data capabilities. Great AI requires great data, shifting executives’ focus away from viewing such initiatives as mere “data projects.” Now, companies recognize the importance of getting data right to succeed with AI.