Exploring the Evolution of “GEO” and the Impact of AI on Search Engine Optimization

If you’ve used Google lately, you’ve probably noticed a change: instead of just getting a mix of links and snippets, you’re now seeing AI-generated responses that synthesize information from multiple sources right there in your results. This is what’s known as generative search and it’s changing how we optimize content for search engines. In this post, I’ll explain how traditional SEO differs from GEO and where the concept of GEO originated from. Then I’ll go over some best practices so you can improve your odds of getting featured in generative search results.