Find out how this broker built a career blending local market knowledge with a global perspective as he seeks to position Nicaragua as a top destination for buyers worldwide.
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Heading up a “multicultural, multinational team with deep roots,” Joao Mucciolo is enthusiastic about the opportunity to bring The Agency to Nicaragua and put the largest country in Central America “on the map. Nicaragua is often overlooked,” Mucciolo said, “but it offers incredible opportunities for buyers, investors and lifestyle seekers. I’m passionate about showcasing everything this country has to offer, from its stunning landscapes to its rich culture and welcoming communities.”
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His four-person team fully embraces the lifestyle afforded by a workplace in paradise, where “board meetings take on a whole new meaning,” he said. “Living in a surf mecca has its perks, and some of our best brainstorming sessions happen out on the waves.”
The brokerage gives back to its market as well. “San Juan del Sur is a close-knit, vibrant community, and we believe in supporting our neighbors,” Mucciolo said. “We donate 10 percent of our income to good causes, sponsor surf competitions and fund scholarship programs, among other initiatives.”
Find out how this broker built a career blending local market knowledge with a global perspective as he seeks to position Nicaragua as a top destination for buyers worldwide.
Name: Joao Mucciolo
Title: Managing partner
Brokerage: The Agency Nicaragua
Experience: 8 years in real estate sales
Location: San Juan del Sur, Nicaragua
Brokerage name: The Agency Nicaragua
How did you get your start in real estate?
My journey into real estate was driven by a desire for a better lifestyle for my family. At the time, we were living in the city, but we wanted to be closer to nature and create a healthier environment for our children. So, we packed up and moved three hours south to the beach.
Beyond personal reasons, I saw immense potential in this beautiful town. I wanted to help build a diverse, welcoming community and help others discover the magic of living here. Real estate also gave me the flexibility to be present in my family’s life (we’ve since grown to four kids!). Now, I get to surf daily, spot monkeys in the trees and help people turn their property dreams into reality.
How did you choose your brokerage?
I initially reached out to a friend for a connection, hoping to pick a broker’s brain and gain insights. I never expected to be introduced to Mauricio Umansky, a mega-broker and founder of The Agency. But as fate would have it, he was the only one my friend knew.
Mauricio was incredibly generous with his time, and during our conversation, I quickly realized I wasn’t just interested in learning from him — I wanted to be part of The Agency. Their collaborative, forward-thinking model aligned perfectly with my vision. I saw a massive opportunity to bring this brand to Nicaragua and put the country on the global real estate map. Three months after that first call, we launched The Agency Nicaragua.
Tell us about an epic fail you’ve experienced since you’ve been a broker
My wife and I had always dreamed of retiring at the beach, but one day we decided, why wait? We left behind a comfortable salary in the capital city, Managua, and moved to San Juan del Sur, relying solely on commission-based income.
Just four months into our new life, the country experienced an economic crisis. Suddenly, we questioned everything. Who would want to buy a vacation home during uncertain times? But instead of panicking, I adapted. I tapped into the investor market, recognizing that the crisis also meant opportunity, as properties were selling at discounted prices.
That experience taught me one of the most valuable lessons in real estate: there is always a market. The key is to identify where the opportunity lies and pivot accordingly.
What’s your top tip for freshly licensed brokers?
Real estate is as much about understanding people as it is about properties. You’ll encounter all types of personalities – some highly analytical, some emotionally driven. The key is learning how to read the room.
Buying or selling a home is an emotional process, so as an agent, you have to be a great listener. If your client is detail-oriented, match their energy and walk them through every number. If they prefer the big picture, don’t overwhelm them with unnecessary details. The ability to adapt your communication style is what separates a good agent from a great one.
What’s one thing you wish every agent knew?
Real estate is limitless. There is no ceiling. The harder you work, the more opportunities you create. You’re in control of your own success, and your effort directly correlates with your results.
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