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Monday, March 24, 2025
HomeInnovationFujifilm Targets Point-and-Shoot Fans with Retro Medium Format Camera

Fujifilm Targets Point-and-Shoot Fans with Retro Medium Format Camera

If you’re looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you.

The GFX100RF is like a slightly bigger, medium format version of the X100, which it resembles closely in design. It packs a fixed 35-mm f/4 lens (equivalent to 28 mm in 35-mm format), a 102-megapixel CMOS sensor shared with the GFX 100S II from last year, and a couple of useful inclusions to make it versatile enough to use anywhere you’d want to take a camera.

Committing to the idea of a portable point-and-shoot affair, the lens features a built-in 4-stop ND filter to control how much light you let in and work with longer exposures. It can also focus just 7.87 in (20 cm) away from a subject. This baby features an aspect ratio dial too – a first for Fuji – with nine options to frame your shots in different ways, which is pretty neat to see on a high-end camera like this.

Fujifilm has made portable medium formats in the past, but this appears to be the first with a fixed lens that’s aimed at point-and-shoot enthusiasts

Fujifilm

The large 43.8 x 32.9-mm sensor, coupled with Fujifilm’s top-of-the-line X-Trans 5 processor, promises wide dynamic range, low noise, sharp details, and autofocus accuracy across the entire frame. It also gets AI-powered autofocus for a range of subjects, and can shoot 4K/30fps 10-bit video.

The aspect ratio dial, which offers nine framing options on the fly, is a first for Fujifilm
The aspect ratio dial, which offers nine framing options on the fly, is a first for Fujifilm

Fujifilm

You’ll also find 20 film simulation modes to flip through, as well the option to create custom filters. A quiet shutter will let you shoot street scenes discreetly, and the generously proportioned 0.5-inch OLED rangefinder-style offset viewfinder will give you a proper look at whatever you want to capture.

The GFX100RF gets loads of tactile controls, an OLED viewfinder, and a tiltable screen
The GFX100RF gets loads of tactile controls, an OLED viewfinder, and a tiltable screen

Fujifilm

With its aluminum body, the GFX100RF comes in at a manageable 1.62 lb (735 g) – not bad for a medium format camera. Fujifilm says its tactile controls, like the machined aluminum dials and aperture ring, will make for quick access and a satisfying experience every time you pick this camera up.

The whole camera is made from machined aluminum, keeping its weight down to a respectable 1.6 lb
The whole camera is made from machined aluminum, keeping its weight down to a respectable 1.6 lb

Fujifilm

This snapper is just a tad larger than the X100 VI, but gets a sensor that’s

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