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Hyatt Expands Lifestyle Brands into the Asia Pacific Market


Hyatt Hotels has announced plans to expand its luxury and lifestyle brand portfolios across Asia Pacific, with a robust pipeline of close to 90 properties expected to open over the next five years. This strategic growth includes the debut of the Thompson Hotels brand in the region alongside significant new entries and expansion for Andaz, The Standard and Park Hyatt brands in sought-after destinations including Thailand, Malaysia and Australia in 2025 and 2026.

Since 2017, Hyatt has doubled the number of luxury rooms, tripled its resort rooms and grown lifestyle rooms five-fold globally. As one of the key regions driving the luxury travel market, the demand in Asia Pacific continues to surge and Hyatt is strategically expanding to meet it. As of Q1 2025, 64 percent of Hyatt’s Asia Pacific hotels and resorts are in the luxury and upper-upscale segments.

Thompson Hotels

The introduction of the Thompson Hotels brand in Asia Pacific signifies a milestone moment in the expansion of Hyatt’s lifestyle portfolio. With its origins based in Manhattan, NYC, Thompson Hotels blend heritage and modernity to create a stylish home base for the socially and culturally attuned traveler.

Expected to open in Q4 2025, Thompson Shanghai Expo is inspired by the city’s industrial legacy and cosmopolitan energy. Its signature experiences reflect the growing appetite for cultural programming, featuring time-limited crossovers with cultural partners as well as a rooftop with live entertainment and events.

Rendering of Andaz Gold Coast_Pool Deck

Rendering of pool deck
(Andaz Gold Coast)

Andaz and The Standard

Hyatt will also mark the continued expansion of the Andaz brand. Andaz Gold Coast will debut in Australia and the Pacific in a world-class integrated resort, and Andaz One Bangkok will be set at the edge of the Lumphini Park as part of the One Bangkok development. In addition, Andaz Shanghai ITC, the brand’s second property in the city, will be located amidst Shanghai’s leading commercial neighborhood.

Following its acquisition of Standard International’s brands in 2024, Hyatt is continuing to invest in the brands’ footprint across the region with an exciting pipeline of new properties. This includes The Standard, Pattaya Na Jomtien, set to open in Q3 this year, featuring a playful, 60s-inspired beach club esthetic.

Rendering of Park Hyatt Phu Quoc_Pier_Aerial

As the first Park Hyatt resort in Vietnam, Park Hyatt Phu Quoc is expected to open in Q1 2026
(Park Hyatt Phu Quoc)

Park Hyatt

The Park Hyatt brand will also make its Malaysian debut with Park Hyatt Kuala Lumpur in August 2025, set atop The Merdeka 118, the tallest skyscraper in Asia Pacific. Its Cacao bar, the highest in town, will be the first chocolate-themed bar in the city, positioning it as a must-visit destination for leisure travelers who increasingly put culinary experiences center stage in their itineraries.

Park Hyatt Tokyo will celebrate a 30-year legacy by resuming operations following a comprehensive renovation. Expected to resume operations in Q4 2025, the hotel will refresh its 171 guestrooms and suites, as well as dining concepts.

Park Hyatt Phu Quoc, the first Park Hyatt resort in Vietnam, is expected to open in Q1 2026. Spanning 160 acres of land bordered by a mile-long white-sand beach and lush hills, the property offers a convergence of contemporary art and personalized service.

Highlights of expected upcoming luxury and lifestyle openings in Asia Pacific in 2025 and 2026 include:

  • Park Hyatt Kuala Lumpur – August 2025
  • Mumian Shanghai Expo (part of The Unbound Collection by Hyatt) – Q3 2025
  • The Standard, Pattaya Na Jomtien – Q3 2025
  • Park Hyatt Tokyo – Q4 2025
  • Thompson Shanghai Expo – Q4 2025
  • KYLN Hotel Suzhou (part of JdV by Hyatt) – Q4 2025
  • Andaz One Bangkok – Q4 2025
  • Andaz Shanghai ITC – Q4 2025
  • Park Hyatt Phu Quoc – Q1 2026
  • Andaz Gold Coast – Q2 2026
  • THE BARAI (part of The Unbound Collection by Hyatt) – Q3 2026
  • The Standard Residences, Hua Hin – Q4 2026
  • The Standard Residences, Phuket Bang Tao – Q4 2026

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