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As we approach 2025, insights from marketing leaders reveal the anticipated shifts in consumer behavior and marketing strategies. Here is a glimpse into personalization, AI, data, and budget trends.
Consumers are now demanding more personalization from marketers.
Casey Gannon, VP of Marketing and Technology Partnerships at Bold Commerce
“Personalization has become a crucial element of marketing strategies as consumers increasingly expect tailored experiences at every touchpoint. With attention spans getting shorter, the demand for deeper personalization is only going to rise. AI presents an innovative and cost-effective solution to meet these evolving expectations.”
Marketers are set to explore more sophisticated AI applications in data-driven insights to enhance personalization and streamline customer journeys.
Marketers will prioritize efficiency while managing tight budgets.
Katherine Lee, Head of Marketing, USA at GFT
“Marketers realize the importance of balancing AI-driven efficiencies with human-generated content to maintain brand authenticity. The focus will shift towards automating administrative tasks with AI while preserving the human touch in content creation.”
Consumers will seek genuine human experiences in the age of technological advancements.
Gretel Going, President at Channel V Media
“AI and technology are gradually taking over various marketing functions, but consumers are drawn to genuine human experiences. Marketers will need to navigate the balance between efficiency-driven technology and human creativity that resonates with their audience.”
Marketers will leverage AI to address customer-centric challenges.
Jason Grunberg, CMO at Bluecore
“Marketers will utilize AI beyond efficiency-driven tasks to address customer challenges directly. By identifying and solving customer problems using AI, businesses can drive growth and enhance customer experience.”
Data will take center stage in marketing strategies.
