AI is reshaping operations at Seattle’s top startups — but there’s no one-size-fits-all strategy, according to a new survey of CEOs leading companies on the GeekWire 200.
More than half of respondents are seeing a “moderate increase” from AI on productivity and efficiency, while another 37% cited a “major increase.” Only 11% see “no noticeable change.”
The survey responses reflect trends across the tech industry. According to McKinsey’s 2024 State of AI report, 72% of companies have adopted at least one AI use case, up from 50% the year prior.
CEOs of GeekWire 200 startups described a range of AI use cases: boosting internal productivity, embedding AI into their products, and experimenting across departments such as software engineering, marketing, design, customer support, and research.
- One CEO estimated a 30% increase in overall productivity from AI.
- Leaders of two companies specifically cited significant progress with internal agents — “everything agentic,” one of them said.
But while some companies are fully integrated with AI, others are still experimenting — leaders are looking beyond incremental gains as they try new tools. A company mentioned hurdles due to resistance from engineers.
- A survey from Deloitte found that reliability, accuracy, and trustworthiness will need to improve for broader adoption of generative AI.
AI may also impact hiring decisions.
Some startups on the GeekWire 200 say AI is helping them do more with fewer resources — and they’re taking a cautious approach to headcount growth.
- Earlier this week, Amazon CEO Andy Jassy sent a memo to corporate employees detailing how generative AI and agents will fundamentally reshape how work gets done at the Seattle-based tech giant — and shrink its workforce in the coming years.
There may also be pressure on startups to adopt AI from the board room as investors bet big on AI.
- More than 30% of new U.S. venture capital deals in Q1 went to AI and machine learning startups, according to PitchBook.
Nearly 40 respondents participated in GeekWire’s Q2 survey, all of them top executives at some of the Pacific Northwest’s leading technology companies.
The GeekWire 200, presented by JPMorganChase, provides a snapshot of the region’s startup landscape, and highlights companies that are gaining traction.
The ranking is grounded in both publicly available data — including LinkedIn employee counts, Facebook followers, and Moz domain authority — as well as editorial judgment from the GeekWire news team, based on factors including recent fundings and layoffs, and our own insights from covering the region’s technology startups.
Stay tuned for an upcoming update of the GeekWire 200 list.
Previously: GeekWire 200 survey: CEOs cautious about hiring as AI boosts productivity for Seattle startups
