Samsung’s The Frame has been enormously popular ever since its release. There’s no shortage of imitators at this point, with other manufacturers trying their hand at creating a TV that seamlessly blends in with home decor and can also convincingly look like wall art when idle. But none have captured lightning in a bottle quite like Samsung.
And in 2025, Samsung is looking to fend off copycats by introducing The Frame Pro. With the artwork side of things well handled, now the company is aiming to make The Frame Pro a good TV for everything else. The Frame has nailed the aesthetics and style from the start. People buy it for the vibe more than anything else. But as a TV, it’s always just been, well… fine. There wasn’t much wow factor in terms of brightness or the overall picture quality that came with the nice design. That might be changing now.
There are two main upgrades that put the “pro” in The Frame Pro. First, Samsung is moving to Mini LED, which the company says will give The Frame Pro a boost in contrast, brightness, and black levels. The regular Frame, which isn’t going anywhere, has never offered any local dimming to speak of.
But there’s an important caveat: this isn’t Mini LED in the regular sense. Normally, Mini LED TVs contain a ton of small dimming zones behind the screen. This lets them be way more precise in lighting up only the sections of the display that need it while preserving black levels and shadow detail elsewhere. The Frame Pro doesn’t do that.
