Created in collaboration with Universal Studios, a pop-up opens in the museum’s main shop on 25th July and features a host of Jurassic World memorabilia and interactive elements for fans of the franchise and natural history lovers alike.
Celebrating the release of Universal Pictures and Amblin Entertainment’s Jurassic World Rebirth, in cinemas now, Universal Products & Experiences (UP&E) and the Natural History Museum have collaborated to transform one of the Museum’s main shop spaces into an homage to the inhabitants of Ile Saint-Hubert for six weeks.
At the back of the Museum’s main shop, a Titanosaurus glowers down at visitors from the walls amongst the foliage of the Ile Saint-Hubert. The whole family can get involved with a range of Jurassic World-inspired toys, games, books, accessories and official Jurassic World apparel available to buy.
Kids will be able to play at being a palaeontologist and dig through the sandpit table to see what ancient fossils they unearth, and can also step into a giant dinosaur egg and snap a photo with a Quetzalcoatlus.
In the museum, visitors can look out for Sophie, one of the most complete Stegosauruses on display in the world, and peeping over the balcony above Sophie is Enigmacursor mollyborthwickae – the size of a Labrador and the first new dinosaur species to go on display at the Museum in over a decade. In the Dinosaurs Gallery, guests can come face to face with part of the first Tyrannosaurus rex skeleton ever discovered and the skull of a plant-eating Triceratops.
Claire Bevan, head of Retail and Customer Contact at the Natural History Museum, said: “Jurassic World Rebirth has taken the screen by storm and we are incredibly excited to host this unique experience for all to enjoy. Like our beloved Dinosaurs gallery, this pop-up is free to enter and is the perfect summer activity for all ages. At the Museum, we’re committed to creating advocates for the planet, and of course, we’re famous across the world for dinosaurs. Fictional franchises such as Jurassic World can spark a real love and wonder for the natural world and provide a brilliant gateway for curious minds to engage with our vital work and science research.”
“Jurassic World Rebirth marks an exciting new era for the franchise and we’re thrilled to bring this world to life in such an iconic and meaningful setting,” added Rob Bentley, regional director UK&I at Universal Products & Experiences. “Our collaboration with the Natural History Museum blends science, storytelling and spectacle – offering fans of all ages a unique opportunity to engage with the creatures of Jurassic World in an immersive and educational way.”
The Jurassic World Rebirth pop-up shop space will be open at the Natural History Museum until 7th September 2025.
All profits from purchases made in the shop and online store support the Museum’s charitable mission, including the work of 400 scientists conducting research and finding solutions to the planetary emergency.
