HANNAH BATES: Welcome to HBR On Strategy, case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock new ways of doing business.
Discussing how dominant organizations like the PGA Tour respond to challenges from innovative competitors is crucial in understanding market dynamics. Former Harvard Business School associate professor Alex MacKay studied the competitive and regulatory issues surrounding LIV Golf and the PGA Tour, providing valuable insights into strategic responses.
In a conversation originally aired on Cold Call in September 2023, Brian Kenny engages with Alex MacKay to delve deep into the case study titled “LIV Golf,” exploring the complexities of competition, antitrust laws, and market disruptions in the professional golf industry.
The PGA Tour faced intense scrutiny and backlash from powerful stakeholders when LIV Golf emerged as a formidable competitor with innovative approaches to the sport and player compensation. The strategic decisions and negotiations between the two entities culminated in a surprising merger announcement, challenging the traditional boundaries of professional golf.
Throughout the discussion, Alex MacKay highlights key considerations such as the impact of disruption, the alignment of business interests with broader industry goals, and the balancing act between competition and collaboration in a rapidly evolving market landscape.
Join Brian Kenny and Alex MacKay on Cold Call as they navigate the complexities of strategic decision-making, regulatory challenges, and the ever-changing dynamics of the professional golf industry.
