Lea Karam, multi-award-winning behavioural scientist and former consulting director of Mediaplus’ Behave, has announced the launch of Mindscope, a behavioural science consultancy designed to help brands and platforms navigate the complexities of today’s cultural and technological landscape.
Karam said Mindscope has “purpose-built the first behavioural science labs for brands, platforms, and companies at the intersection of tech, entertainment, culture, and commerce – boosting behavioural science expertise in a modern, changing world”.
The company aims to equip clients with the pulse, foresight and strategies needed to remain relevant and responsive in these rapidly evolving times and connect meaningfully with their audiences.
The launch comes at a time when brands are grappling with unprecedented changes in consumer behaviour driven by technological advancements and shifting cultural norms.
“I founded Mindscope because of the soaring demand from brands and platforms wanting to truly understand people and drive reconnection in new dynamic landscapes” said Karam.
“Bringing the influence and impact of behavioural science to the modern world, Mindscope is purposely designed to bridge the gap between old and new foundations. Getting tech and broadcast to speak and collaborate will be one of our first major initiatives.”
Mindscope has already taken over six big stages in the past month; including hosting the inaugural SXSW London and speaking at Cannes Lions.
The consultancy is poised to become a key partner for brands seeking to harness the power of behavioural science to grow and evolve better in a new era of influence. It is also already attracting significant attention from some of the biggest tech names including Google and TikTok, with recent early wins including Canon and Amex GBT.
Mindscope and Karam are clear about choosing partners and clients who align with a more human, responsible future – encouraging clients to build culturally intelligent, human, safe, experiential and emotionally resonant strategies.
Mindscope’s long-term ambitions include scaling globally to bring its unique blend of science and innovation to clients in the US and MENA regions.
