Mitigating Racial Bias in Ratings on Gig Platforms

Online labor market platforms like Fiverr, Handy, Uber, and Upwork have experienced significant growth since the late 1990s, leading to a drastic transformation in the economy and management approaches for gig work. One significant change brought about by these platforms is the use of customer ratings to evaluate worker performance. In contrast to traditional organizations, where performance reviews typically involve feedback from colleagues and supervisors spanning an extended period and across various performance aspects, online labor platforms often rely on immediate, one-dimensional assessments from customers after a brief interaction.