Apple Fitness Plus is undergoing a new transformation within the Strava app. The partnership between the two companies will bring more detailed workout summaries, integration of Strava athletes in Fitness Plus content, and a free three-month trial for Strava subscribers.
Today, users will be able to view a thumbnail of the Fitness Plus workout along with details such as episode number, music genre, trainer, metrics, and achievements. This update aligns Fitness Plus more closely with other Strava integrations from platforms like Peloton and Ladder.
Previously, Apple Watch users could import workouts into Strava with limited information. Now, users will have access to more comprehensive workout summaries, including details about the class and instructor, enhancing the overall experience.
The collaboration between Fitness Plus and Strava introduces new features for users. Strava subscribers in select regions will receive a complimentary three-month trial to Fitness Plus, with the opportunity to explore a variety of workouts and guest appearances from popular Strava athletes.
Apple’s move to collaborate with Strava marks a significant shift in their approach to partnerships. This integration aims to expand Fitness Plus’ reach and cater to a broader audience, offering resources for both beginners and seasoned athletes looking for cross-training options.
The ongoing collaboration between Strava and Fitness Plus opens up possibilities for further development in the future. With a focus on enhancing user experience and connectivity, both companies are enthusiastic about the potential for future innovations in fitness technology.
By offering a free trial of Fitness Plus, Strava aims to regain user trust and loyalty following recent changes to its API. This collaboration benefits users by providing access to a diverse range of fitness resources and opportunities to achieve their wellness goals.
