New funding and product initiatives drive MoxiWorks 2025 launch

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MoxiWorks is anticipating a successful year in 2025 for its range of sales and marketing software products.

In addition to it being the first full year under new CEO Eric Elfman, the company has secured a significant round of financing to support its plans for the upcoming year, as reported by Inman in a Jan. 17 statement.

The funding comes from MoxiWorks’ existing ownership group, which includes Vector Capital, and brokerages Howard Hanna Real Estate Services and Windermere Real Estate, according to the statement.

The company states that it currently serves over 800 brokerages and a total of 400,000 agents and aims to increase those numbers with the help of the funding.

CEO Eric Elfman, who took over from York Baur in June last year, mentioned in the statement that despite the uncertainty in the real estate market, there are many opportunities for change.

“Today, MoxiWorks is building new capabilities from the ground up that bring our well-respected legacy platform into the future,” he said. “We are disrupting our company through investments in product and leadership to be a better partner to our customers.”

The company plans to utilize the funding to incorporate more AI-driven automations for itself and its customers. Other key areas targeted for improvement in 2025 include agent team capabilities, propensity scoring, and a more mobile-focused product experience.

“This involves the development of enhanced, modern capabilities that align with the way agents currently work, including an intuitive user interface that utilizes AI and automation to streamline workflows and provide valuable insights that enable agents to work more efficiently and effectively, ultimately leading to more business success,” the statement explained.

MoxiWorks recently introduced updates in September to address changes in buyer representation requirements, including close to 40 new email templates and content automations related to homebuying and agent value.

MoxiPresent has also been enhanced with buyer-centric presentation templates to help agents solidify their position on representation. The sales and marketing presentation system received high praise in a recent Inman software review.

“When I joined MoxiWorks six months ago, it was evident that the residential real estate industry was undergoing significant changes,” Elfman said. “And there was an opportunity to introspect and ask, ‘What should we be doing differently to help drive success for our customers?’”

Part of the success strategy involves key individuals, such as the new Chief Revenue Officer at MoxiWorks, Craig Raeburn Jr., who is set to lead global sales for the company.

“I had the opportunity to witness his leadership firsthand at SimpleLegal and then in a more prominent role overseeing sales in our entire middle-market business unit,” Elfman commented. “I look forward to collaborating with him to ensure that our customers receive the necessary support and innovative technological solutions to propel their businesses forward.”

Elfman joined MoxiWorks from Onit, which acquired SimpleLegal in 2019.

Email Craig Rowe

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