October’s Very Own isn’t just coasting off chart-topping music or seasonal apparel drops. The Drake-led lifestyle brand continues to weave cultural influence across unexpected lanes, and its latest move takes a confident swing at one of fashion’s trickiest terrains: golf.
OVO’s latest capsule sees the Toronto-based brand join forces with Callaway Golf and Vessel Golf for a limited-edition golf collection that brings both utility and cultural relevance. Released this October, the collection signals another shift in the golf aesthetic—a space increasingly shaped by streetwear, sneaker culture, and celebrity influence.
While golf once reserved its identity for tradition-heavy dress codes and quiet etiquette, this drop embraces a louder, more self-expressive vision for the modern player. OVO, known for its sharp branding and Toronto-rooted visuals, collaborates with Callaway and Vessel to deliver performance-ready gear wrapped in a luxury-streetwear attitude.
What’s in the Bag? A Breakdown of the OVO x Callaway x Vessel Capsule
This isn’t your average golf merch. The capsule features several key on-course essentials, each elevated by the unmistakable OVO flair.
-
Callaway Chrome Tour Golf Balls
Packaged in a sleek black-and-gold monogrammed box, this limited set of Callaway Chrome Tour balls features the iconic OVO owl logo and cursive branding. The balls are engineered for tour-level performance but dressed for a lifestyle drop—ideal for collectors and players alike. -
Odyssey Ai-ONE #7 Putter
Callaway’s Odyssey putters are already known in pro circuits, but this Ai-ONE #7 mallet edition adds subtle OVO branding to give it that crossover appeal. It’s a functional piece of equipment that now doubles as a cultural conversation starter on the green. -
Callaway Opus Wedges
The collection includes custom Opus wedges tailored for performance but presented with OVO’s visual stamp. Finished in premium metallic tones and adorned with the signature owl, these wedges toe the line between sport and style. -
Golf Towel and Glove
Essentials, yes—but with a twist. The towel and glove carry heavy OVO branding and refined detailing. Each piece feels more like a designer accessory than typical pro shop fare, reinforcing OVO’s fashion-forward lean. -
Vessel Stand Bag
Vessel’s reputation in the golf world is built on premium craftsmanship and smart design. The stand bag here is all function—lightweight, balanced, and loaded with pockets—but the OVO treatment in gold and black turns it into an on-course flex.
Golf, But Make It Culture
What separates this drop from a basic gear collaboration is how it taps into the lifestyle currents shaping modern golf. OVO isn’t trying to re-engineer the sport—it’s reshaping the vibe. The capsule positions golf less as a game of rules and more as a creative canvas for personal expression.
One look at the campaign makes that intention clear. OVO Niko, longtime brand architect and close Drake collaborator, is pictured in full OVO golf gear, styled with Jordan golf shoes and a cigar—leaning more Miami club lounge than Augusta National. It’s a cultural statement, not a technical endorsement.
The visuals make it evident: today’s golfer might check stats, but they also check streetwear blogs. It’s less about shaving off two strokes and more about showing up in gear that aligns with your off-course identity.
The Crossover is Real: Drake’s Growing Golf Footprint
Drake’s personal golf journey has been making quiet waves for a while. His Nocta line dipped into the golf world first, hinting at his growing interest in the sport. But this OVO-led initiative cements it further, pulling golf closer into the brand’s core orbit.
Unlike Nocta, which leans into Nike’s athletic DNA, the OVO collaboration is more about style and influence. It speaks to a community of golf-curious creatives and fans who aren’t necessarily chasing a scratch handicap but still want to participate in the culture of the game.
This drop also shows that OVO knows how to evolve. Once synonymous with city nightlife and tour merch, the brand has been expanding into more lifestyle-driven lanes—home goods, outerwear, and now, technically sound but visually elevated golf gear.
The Bigger Picture: Golf’s Identity Shift
This collaboration underscores a larger trend in golf’s evolution. The once-rigid image of the game is loosening its collar. New audiences, younger players, and fashion-forward fans are demanding more representation and more creativity in what golf looks like.
The Callaway and Vessel partnership adds credibility. These aren’t just cosmetic props—they’re real tools trusted by seasoned golfers. But OVO injects the culture: the branding, the styling, the nods to Toronto, the curated campaign energy.
It’s an invitation for fans who never felt seen by traditional golf brands. And with celebrities like Drake co-signing the movement, that cultural shift isn’t just a trend—it’s becoming a permanent lane in the broader lifestyle economy.
Where to Get It
The OVO x Callaway x Vessel golf capsule is available now exclusively through October’s Very Own official online store. Quantities are limited, and judging by previous OVO collabs, expect sell-outs and aftermarket heat.
For those who play the game or those who just like the fit, this drop hits both marks. It’s performance-backed and style-forward, built for the fairway but designed to look good long after the last hole.
Final Thoughts
The new OVO golf capsule isn’t just about balls, bags, or branding. It’s about expanding the definition of what it means to be part of golf culture in 2025. Whether you’re a weekend warrior or just a fan of fresh drops, this release merges two worlds—streetwear and sport—in a way that feels natural, not forced.
With the technical muscle of Callaway, the premium design language of Vessel, and the cultural fluency of October’s Very Own, this collection proves that golf is no longer just a sport—it’s a style play, a lifestyle, and for the first time in a long time, a vibe.
