Instagram released a whole host of new features for app users in February, and most of them are intended to bring messaging to the forefront. Now, you can translate messages in your DMs, schedule them ahead of time, add music, and pin messages. These features might be familiar to iMessage users and people who use Slack, but they’re actually pretty new for a social media app.
“Last year, we introduced the ability to pin up to three chat threads in your DM inbox, making it easier to find important conversations,” Meta said in a press release. “Now, you can pin specific messages to the top of any 1:1 or group chat to make it even easier to coordinate, connect with your friends or revisit content that makes you laugh every time.”
And it’s pretty simple. Here’s how to pin a message to an Instagram DM:
Step 1: Press on the message you want to pin
Press and hold on the message you want to pin to the top of your conversation, and you’ll see eight options: “reply,” “forward,” “copy,” “make AI image,” “translate,” “pin,” “delete for you,” and “report.”
Credit: Screenshot / Instagram
Step 2: Click “pin”
Click “pin,” and your message will be pinned to the top of your chat.

Credit: Screenshot / Instagram
Step 3: To unpin, hard press and click “unpin”
If you’d like to unpin the message, press and hold on the original message. When the eight options pop up, choose “unpin,” and the message will be unpinned from your conversation.

Credit: Screenshot / Instagram
This feature is not yet available on desktop, but it is available on iOS and Android apps.