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In an exclusive interview with Inman, Rocket Companies CEO Varun Krishna revealed ambitious plans to grow the company’s purchase loan business in 2025 by strengthening ties with real estate agents and mortgage brokers. Rocket is also set to enhance its consumer visibility through a brand refresh, including acquiring the rocket.com domain and a Super Bowl ad buy.
Krishna, a seasoned fintech executive, discussed Rocket’s investment in AI, which enables the company to anticipate customer needs and efficiently scale based on demand. Rocket Companies encompasses brands like Rocket Mortgage, Rocket Money, Rocket Homes, and Amrock, offering a comprehensive platform for financial management.
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With Rocket’s significant presence in mortgage loan servicing, it functions as a fintech platform providing tools to assist individuals in managing their finances. Krishna, who will be speaking at Inman Connect New York in January, discussed Rocket’s approach to volatile mortgage rates, AI integration, and collaboration with agents and brokers.
AI plays a pivotal role in Rocket’s operations, from predicting client needs to streamlining mortgage application processes. Krishna highlighted how AI enhances efficiency, personalization, and automation throughout the client journey.
Looking ahead to 2025, Rocket Homes aims to empower real estate agents and mortgage brokers through technology and strategic partnerships. Rocket’s holistic homeownership platform emphasizes collaboration with industry stakeholders to deliver responsive service and competitive offerings.
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