The Fantastic Four: Heroes in the Making

In celebration of the theatrical release of Marvel Studios’ The Fantastic Four: First Steps, Disney unveiled a wide-ranging lineup of collaborative merchandise inspired by the legendary superhero team. Developed with leading consumer brands, the collection spans apparel, accessories, collectibles, food, beverages, and more—offering fans of all ages new ways to connect with the film’s world both on and off screen.

BoxLunch released a fashion-forward apparel line designed to channel the team’s iconic style, while Heroes & Villains introduced elevated streetwear that pays homage to the franchise’s legacy. Loungefly launched a mini backpack inspired by H.E.R.B.I.E., offering a character-focused accessory perfect for fans heading to theaters.

Additional highlights include Crocs’ ‘Fantastic Four Classic Clogs,’ designed for comfort and flair, Hasbro’s ‘The Thing Clobberin’ FX Fists,’ enabling action-packed play and Funko’s ‘Pop! Vinyl’ figures, featuring characters such as the Fantastic Four, Silver Surfer, and Galactus. This strategic multi-brand campaign highlights Disney’s commitment to immersive, lifestyle-driven storytelling through franchise-led consumer experiences.

Image Credit: Disney Consumer Products