In 2024, podcasts have gotten closer to becoming a video-first medium. Though video podcasts have been around a relatively long time, shows from The New York Times, NPR, and many other podcast networks that have been audio-only for years have recently started adding a video component in order to gain new listenership. In fact, Spotify, a major player in podcasts, is about to begin paying podcasters to bring videos to the platform.
And after years of producers trying to get audio shows to go viral on social media, podcasts are now dominating TikTok, Instagram Reels, and YouTube Shorts after video producers realized they can just film the talent talking. Meanwhile, weekly podcasts are looking to attract younger audiences who grew up on YouTube. As a result, video producers are figuring out how to make podcasts, and audio producers are figuring out how to make videos.
I’ve noticed a few developing trends in this video-first podcasting format. This isn’t surprising; when one producer discovers a formula that works, others are going to try it. Let’s take a look at current design and tech trends — and then I’ll talk about what I think may develop over the next year or so.
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