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Donald Trump family’s primary cryptocurrency venture, World Liberty Financial (WLF), has seen its Ethereum (CRYPTO: ETH) investment balloon to a staggering $251 million, leading to a paper profit of $26 million.
What Happened: WLF has been consistently amassing ETH. The firm’s most recent acquisition was 861 ETH on July 18, which cost $3 million in USDC.
This purchase has increased WLF’s total ETH holdings to 70,143, currently valued at an estimated $251 million, and has generated over $23 million in unrealized profits.
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On-chain analytics platform Lookonchain disclosed that between November 29, 2024, and March 5, 2025, WLF invested approximately $214.9 million to secure 66,275 ETH at an average price of $3,243 each.
The company continued its buying trend, procuring additional ETH on July 16 and 18, raising its total holdings to over 70,000 ETH.
With the price of Ethereum surging by 8.5% in the last 24 hours and trading around $3,629, WLF’s investment in the asset currently indicates a paper profit of roughly $26 million, having acquired its entire stash for about $3,249 per coin.
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ETH is also attracting attention from other companies. Nasdaq-listed SharpLink Gaming recently became the largest corporate holder of the token.
