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Wednesday, January 8, 2025
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HomeReal EstateUpdates to the Realty Texas App Enhance Buyer Representation Features

Updates to the Realty Texas App Enhance Buyer Representation Features

Realty Texas, a four-office Lone Star State independent, has decided to assist agents in presenting buyer representation agreements.

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Realty Texas, a four-office Lone Star State independent, has taken action to help agents present buyer representation agreements, as reported by Inman.

According to a Dec. 31 announcement, the company is leveraging its recently launched mobile application to provide a digital form for executing agreements while in the field or during initial agreement to show properties.

Agents can utilize the Quick Rep function on the latest release of the app to enter the basic terms of the agreement and then send it via text and document link to the potential client. The link opens a formal, mobile-formatted document for review and official execution through the company’s transaction management system. The app also tracks the sending and signing status of forms by the buyer.

Contacts can be obtained when sending an agreement request or linked through an existing database, such as the company’s RealCXM, or customer experience management system.

The newly required buyer representation process is still fragmented across the industry, with uncertainties among brokerages, agents, and consumers on how it will impact the creation and management of the consumer-agent relationship.

Brokerages taking the initiative to address this evolving process may set a precedent for future agents grappling with paperwork, serving as a buyer’s initial exposure to the form.

However, as brokerages, associations, and consumers continue to challenge the National Association of Realtors with legal issues following a lengthy class action lawsuit that led to the formal buyer representation requirement, the landscape remains open for further changes.

Realty Texas’ iOS app offers various functions to assist agents in their daily business tasks, serving as a lightweight CRM. Users can manage clients, add leads or new contacts, track calls through an onboard dialer, initiate chats, facilitate referrals, and customize transaction experiences.

Owned and operated by broker Jack Stapleton and manager Leisa Ormsbee, Realty Texas also provides agents with custom websites, a power dialing solution, digital signature tools, digital document packaging and execution, and consumer home search options.

Email Craig Rowe


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