Holly Salazar.
Wierok Entertainment has tapped Holly Salazar as Head of Publishing and Rights Management, overseeing the company’s catalog across its label imprints including WieRok Records, Amplo Records, Wie3 Records, and WieRise Music. Salazar will lead the company’s newly centralized publishing and rights division as it brings its music rights administration fully in-house.
“Holly is one of the sharpest minds in music publishing and rights,” says Lance Wieland, WieRok Entertainment Group Co-Founder and CEO. “She’s a systems builder, a champion for creatives and someone who sees both the forest and the trees. I believe she’ll be a catalyst for our continued growth and a key voice in nurturing our servant-leader culture. She brings not only deep expertise but also a spirit of collaboration that fits beautifully within the heart and hustle of our team. We couldn’t be more thrilled to welcome her into this next chapter.”
Salazar comes to WieRok with over 15 years of experience in publishing, royalties, licensing and creative rights strategy, having administered more than 2,000 songs and secured over 500 placements across radio, film, streaming, church platforms and editorial playlists. She has spent time with Bethel Music, BMI and most recently Dvout Music, where she oversaw global rights operations.
Lauryn Sink is a staff writer at MusicRow Magazine. Hailing from Lexington, North Carolina, Lauryn is a 2025 graduate of the Hussman School of Journalism and Media at The University of North Carolina at Chapel Hill.
