Those born in or before 1935 have the chance to win a lifetime supply of Fireball Cinnamon Whisky’s signature liqueur.
The contest is open to nonagenarians until March 31, the 90th day of the calendar year.
Seniors have shown a fondness for Fireball, with many expressing their love for the whiskey brand.
The competition seeks short essays describing how contestants will keep life interesting at their age.
An image of the participant enjoying Fireball and some basic information are also required for entry.
If younger than 90, individuals can nominate someone who meets the contest’s criteria for a chance to win.
Fireball Cinnamon Whisky, introduced in 1984, is produced by the Sazerac Co. in Louisville, Kentucky.
Fireball, originating in Canada, includes the letter “E” in its name due to its Canadian roots.
The company requires contestants to agree to their rules, including no inheritance of the prize.
