As executive vice president of Digital Strategy at the Beverly Hills-based luxury firm, Burnett will drive the firm’s digital strategy, growth and innovation, and spearhead initiatives in emerging technologies.
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Proptech and digital strategy specialist Zane Burnett has joined The Agency as executive vice president of Digital Strategy.
Rainy Hake Austin | The Agency
Burnett comes to The Agency from real estate sales and marketing solution Rechat, where for the past year he served as vice president of Innovation and Industry Insight.
“I am thrilled to welcome Zane Burnett to The Agency’s leadership team,” Rainy Hake Austin, president of The Agency, said in a statement.
“Having previously worked together while he was VP of Innovation and Technology at Alain Pinel Realtors, I’ve seen firsthand his ability to drive transformative change,” she added. “Zane is a visionary leader and a well-respected professional in our industry, and we are eager to bring his expertise to The Agency. His deep knowledge and innovative approach will be invaluable as we continue to expand our digital capabilities and deliver best-in-class solutions for our agents and clients worldwide.”
In his new role, Burnett will drive the firm’s digital strategy, growth and innovation. He will also spearhead initiatives in AI and other emerging technologies to elevate the brokerage’s digital marketing, operations and the client experience.
Zane Burnett | The Agency
Prior to working at Rechat, Burnett served as chief digital officer at the San Diego-based Willis Allen Real Estate for about four years. He has also held similar tech-focused management roles in the past at the Brooklyn-based Fillmore Real Estate (part of Berkshire Hathaway HomeServices) and San Francisco-based Alain Pinel Realtors, which was acquired by Compass in 2019.
Rechat’s CEO, Shayan Hamidi, wished him well in his next endeavor.
“Zane brought his industry expertise to Rechat to help us accomplish key initiatives, and he did a fantastic job,” Hamidi said in a statement emailed to Inman. “While his role is evolving, we’re excited to continue our relationship in an advisory capacity and look forward to future collaborations.”
Burnett has more than 15 years of industry experience as has served as consultant to a variety of real estate companies, like email marketing company ActivePipe and top network Leading Real Estate Companies of the World.
“I am honored to be joining such a forward-thinking and respected company like The Agency and to once again collaborate with Rainy Hake Austin and the exceptional leadership team,” Burnett said in a statement. “I have long admired The Agency’s commitment to innovation and its unwavering focus on empowering agents with best-in-class technology, strategies, and support. I look forward to building on the firm’s strong foundation of excellence, driving cutting-edge advancements in digital strategy and helping shape the future of our industry together.”
The Agency currently has more than 130 corporate and franchise offices across 12 countries.
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